SAN FRANCISCO, CA – September 20, 2016 – Kloudless, the Universal API company, today announced the beta availability of the Oracle Eloqua API Connector during Oracle OpenWorld 2016. This new connector enables software developers to use Kloudless’s Universal API to build apps that embed integrations with Eloqua, Oracle’s marketing automation software for businesses. The Eloqua Connector will be part of the Universal Marketing API product that will be officially announced at a later date. More details about Kloudless’s Oracle Eloqua Connector can be found at https://kloudless.com/integrate/oracle-eloqua/.
“Our customers are finding that sales and marketing teams need to utilize their data across applications, making interoperability between sales and marketing software increasingly important. Kloudless’s Universal API products were built specifically to enable this interoperability by helping developers embed integrations in their software,” said Eliot Sun, CEO and Co-founder of Kloudless. “We previously worked with Oracle to make an Oracle Sales Cloud API Connector available in our Universal CRM API, and we’re excited that the Oracle Eloqua API Connector is our first marketing integration.”
The Kloudless Oracle Eloqua API Connector offers many benefits to software developers that are not available in the native Eloqua API. For example, the native Oracle Eloqua Marketing Cloud API does not offer an events or audit trail endpoint, meaning that there is no built-in capability to receive notifications and retrieve events for activity occurring within user accounts. Kloudless’s Eloqua Connector uses a variety of mechanisms to constantly monitor user accounts across an organization. The monitoring capability enabled by Kloudless is a requirement for many business-critical use cases including security, IT automation, and more.
Kloudless also manages maintenance tasks like ensuring that user access tokens remain active once connected and handling API changes from Oracle. Developers can focus on their software’s core value proposition and spend less time modifying existing integrations. This build-it-and-forget-it capability extends across all Kloudless Connectors and Universal APIs.
Kloudless’s Oracle Eloqua Connector capabilities include:
- One-to-many integration: The code written to integrate Eloqua with Kloudless will also work with future Universal Marketing API connectors. Future integrations include Salesforce Pardot, Marketo, HubSpot, InfusionSoft, Act-On, and more.
- Operations on all marketing content: Uniform object data is returned for contacts, contact segments, email groups, campaigns, and assets. In addition, all standard and custom objects can be retrieved in the original data format. Perform a series of API requests through a single batch request for all marketing content.
- Real-time and historical events: Receive notifications and retrieve events for new, modified, and deleted objects. Organization-wide events are available for user/group modifications, collaboration events, and more.
The Oracle Eloqua API Connector beta is available today. Enrollment is limited. Contact Kloudless at firstname.lastname@example.org to request access.