Businesses everywhere are using multiple cloud applications for productivity, security, and more – your customers need interoperability with all of them. For the best user experience, you should incorporate integrations directly, instead of pushing off the work to your end-users. A precise and well-thought-out integration strategy increases customer adoption and engagement – making your product better prepared for the future.
All of this is why we are ecstatic to announce our upcoming webinar, Integrate for the Future, coming on August 22nd, 2019 at 11a PST/2p EST. Join our resident Integration Strategist, David Hallinan, for a deep dive into planning your integration strategy to cater to the needs of your users. Also joining will be Kloudless CEO, Eliot Sun, to provide a brief summary of Kloudless’ journey from its humble beginnings as a Gmail plugin to becoming a Unified API company and integration specialist.
Over the course of this 30-minute webinar, we’ll cover what your future users need out of your application’s cloud-based integrations and how to go about providing them with the very best experience possible. No longer are various categories of cloud services monopolized by single entities. Users leveraging storage, calendar, and CRM providers have a veritable smorgasbord of different services to choose from. By incorporating a single service, or only a small few, into your application, you run the risk of driving away potential users before they’ve ever had a chance to adopt your product.
It is imperative, then, to offer as many integrations to separate cloud services as possible. A user that is ingrained in Box or Egnyte for their file storage needs will fail to give your application the fair chance it deserves if your app only integrates with Dropbox for storage functionality. Either that user is forced to adopt a new cloud storage service to be able to use your application, or they are stuck looking for another competitor’s app that actually offers the integration they are seeking. In order to convince users to adopt your product, you are put in a place of having to advocate for your choices of integration. This becomes harder to do the fewer integrations you offer and distracts from the more important work to help your application succeed.
At the end of the day, you are not an evangelist for the cloud services you choose to integrate with, so you shouldn’t waste your time convincing users why the integration you chose to go with is worth their adoption. Users should see the immediate value from your product’s unique functionality, not a roadblock presented by an integration they are not previously ingrained in.
In this webinar, we will go in-depth into the value that Unified APIs can provide to codebases using cloud service integrations. From speed to market, to decreasing future maintenance, Unified APIs provide value that not only cuts down on your development time but adds to the incentivization to adopt for your prospective users. Give your users as many choices as possible, and they will reward you with their business and future advocacy.
To attend this webinar and learn best practices for creating your application’s integration strategy, please head here or click the button below to register today!