Built to drive revenue-generating engagement, Webinfinity is focused on driving engagement between vendors and their partners, manufacturers and their dealer network, companies and their employees or customers. Read on to discover how Webinfinity successfully leveraged Kloudless to add connectivity to their list of differentiators.
Webinfinity is a high growth, US-based company whose engineering team is constantly looking to advance its integration strategy and methodology. They made a name for themselves by providing a unique Partner Relationship Management (PRM) SaaS platform that empowers users to weave existing systems and content together to drive greater revenue, increase productivity, maximize deal flow, and enhance partner/channel satisfaction.
Leveraging nearly 20 years of PRM experience in the channel space, Webinfinity improves content management, creates personalized experiences and measures content effectiveness and partner performance to provide unprecedented visibility into the channel pipeline. They differentiate themselves from other legacy PRM applications by utilizing real-time analytics in a single digital experience that is configured instead of coded.
Their clients range from venture-backed startups to established technology brands like NetApp, Extreme Networks and Verisign, who use Webinfinity to manage more than 40,000 user sessions and 300,000 asset views each month.
When it comes to CRM integrations, Webinfinity found that most of its users manage their customer relations with Salesforce and Microsoft Dynamics – two of the industry’s most popular offerings. However, their platform needed access to an assortment of different cloud storage providers to pull data from instead of forcing their users to manually upload their documents into the platform. They had previously built internal integrations with both Salesforce and Microsoft Dynamics but their engineering team was now posed with the daunting task of building out connections with a host of different cloud storage services. They attempted to use a third party IPAAS platform to help build out integrations quicker, but when that didn’t materialize, they began to look elsewhere.
Even though they had implemented their application’s CRM integrations, Webinfinity’s increasing need for storage integrations grew. They had initially convinced customers in the past to upload documents from SharePoint into their platform, but they were now facing the reality of having to build an internal integration to SharePoint themselves. To make matters worse, that would only solve a subset of their customer’s scenarios, as other cloud storage options, such as Box or Dropbox, would inevitably be requested soon. As their CTO, Tim Sewell puts it, “The way all these storage providers work is incredibly different, and as a result, we’ve been very hesitant about building out even one cloud storage integration.”