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Monthly recurring revenue

Definition: Monthly Recurring Revenue (MRR) is a measurement of revenue generation on a month-to-month basis. This metric is often called “the holy grail of all SaaS metrics,” because it conveys an up-to-date measurement of the current financial health of a company. For deeper insight, MRR can be broken into specific categories such as new business MRR, expansion MRR, and churned MRR.